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Making Dallas Even Better

A Look at Crescent’s New Uptown Showstopper

John Zogg
John Zogg

Perhaps nowhere will the impact of Klyde Warren Park be felt more than in the Uptown and downtown Dallas real estate markets. Surrounding properties that once had to contend with a busy, noisy freeway will now overlook a lush, 5.2-acre greenscape.

Some developers didn’t wait for the park to open; the city’s $20 million bond approval for the project in 2006 was the only green light they needed. Others are now poised to move forward.

Among them is Crescent’s Cesar Pelli-designed project at McKinney Avenue and Olive Street, a block from the park. The 20-story, 450,000-square-foot tower will feature three restaurants, a gourmet grocer, valet parking, a fitness center, and a roof garden. A 1-acre piazza will act as a “park on the way to the park,” says John Zogg, Crescent’s managing director of leasing.

“From the beginning, we wanted to do something with an elevated quality and design,” he said.

Zogg has played a pivotal role in the park project for more than a decade.

“Property values have gone up, and people who used to have the worst view now have the best view,” he says.

Here are several renderings of the newly redesigned Crescent project: